Building brands with
Building
brands with
meaning, strategy
and intention.
I help businesses turn what makes them different into a clear, relevant brand, one that connects with the right people, strengthens perceived value and supports business growth.
Samara Andrade,
nice to meet you.
I'm a brand designer and strategist with over 15 years of experience and I've learned that there is no universal formula for building strong brands. Every business has its own story, challenges and direction.
Beyond branding, I'm someone who genuinely enjoys meeting people, hearing their stories and discovering different ways of seeing the world. Art, watercolor, books, cinema and different cultures are a big part of what inspires me. I'm naturally interested in stories, and that desire to understand people, their journeys and what makes them unique is where every branding project begins for me.
From invisible
to impossible
to ignore.
Every business has something that makes it different. The challenge is making that difference clear, relevant and valuable to the right people.
My work combines brand strategy and design to help businesses understand what they stand for, how they should position themselves and how to communicate their value more effectively.
From positioning and naming to visual identity and rebranding, I work collaboratively with businesses to build brands that are not only distinctive, but aligned with where the company wants to go.
Listen for the
right moment.
You don't need to explain branding to make a great referral. You just need to recognize the moment when a business may need strategic brand support.
When you hear something like this, think of me.
The GAINS profile.
Get to know who I am, what I've built, and how we can create value together through the GAINS methodology, a BNI framework.
Goals
- Use branding and design as a tool to explore other countries, cultures and markets.
- Expand my professional reach internationally, developing projects and connections with companies and professionals from different countries.
- Build a career that unites creativity, strategy, business and geographical freedom.
- Help businesses increase their perceived value and grow through stronger, more strategic brands.
Accomplishments
- 15+ years of experience creating, building and managing brands.
- Led brand strategy and management projects in companies with 500+ employees.
- Developed strategies that helped companies double their revenue in one year through audience definition, positioning and communication.
- Led marketing, branding and communication teams across multiple industries, with strong expertise in healthcare.
- Built brand strategies for B2B and B2C companies, connecting positioning, identity and communication to business objectives.
Interests
- Art, especially watercolour and drawing.
- Books and cinema.
- Branding, design and creativity.
- Human behaviour and consumer behaviour.
- Business, entrepreneurship and new technologies.
- Travelling and experiencing different cultures and ways of living.
- Meeting people and hearing their stories.
- How brands build value, reputation and meaning in people's lives.
Networks
- Member of professional communities in design, branding and marketing.
- Active in art, design and creativity events and environments.
- Active on LinkedIn with professional connections across multiple countries.
- Part of international communities where professionals discuss business, career, design and brand building.
- My career has provided connections with entrepreneurs and professionals in marketing, communication, design and healthcare.
Skills
- I hold a degree in Graphic Design, a postgraduate in Marketing and a specialisation in Branding, with 15+ years of experience creating, building and managing brands.
- My core skills include brand strategy, positioning, visual identity, naming, rebranding, perceived value, market differentiation, communication strategy and project management.
- I also have experience in team leadership, marketing planning, campaign creation, content production, B2B and B2C communication, and developing strategies aligned with companies' commercial objectives.
Let's talk.
I enjoy meeting people from different cultures, industries and perspectives. Even if our businesses are not an obvious match, I believe a good conversation can always create value.
I’m especially interested in building international connections, exchanging experiences and becoming more confident communicating in English along the way.
If you’re open to a conversation, I’d love to meet you.